About us
We are on a mission to harness the power of senior executive female leaders to uplift 5 Million women in business by 2034, creating social justice and inclusion for women in Asia.
Our Story
ELEVATE is about all of us, standing together, lifting each other up, and creating a world where gender equality isn't just a dream, but a reality.
ELEVATE is deeply personal to us.
We share a profound belief in the power of community and the urgent need to redefine leadership norms in Asia. Our journeys have been marked by challenges—struggles with self-esteem, battles against societal expectations, and the complexities of navigating corporate life as women.
Our paths converged through a shared commitment to empowerment and justice. We’ve witnessed the profound impact of women coming together to drive change and challenge the status quo. That’s why we founded ELEVATE—a group of companies to catalyse meaningful change. A testament to the strength of solidarity and the potential of collective action.
Together, we’re rewriting the narrative, reshaping the landscape, and championing a future where every woman has a seat at the table.
A network to elevate ourselves,
and in time, elevate all.
They founded ELEVATE Asia, recognizing the power of community and networking for senior women was lacking mentorship in Asia. Our plan unfolds in three key phases:
We unite senior women to strengthen our business network, fostering growth and sharing opportunities.
We’re shaping a workplace for our daughters, challenging biases as our community grows and corporate cultures evolve.
ELEVATE aims to rebalance power for social justice and inclusion in Asia, fast-tracking progress from a female perspective.
Meet the founders
As the founder of ELEVATE with Jingjin Liu, I lead a dynamic consortium of companies dedicated to championing social justice and fostering inclusion for women across Asia. Our mission is to drive meaningful change through a diverse range of initiatives and services, empowering women at every stage of their professional journey. At ELEVATE, we’re not just changing the game for women; we’re redefining societal, organizational, and individual norms to rebalance the power dynamics.
I am an Altruist, Creator, Connector, Advocatory Change Agent, and Community Builder. With a unique talent for forging global connections, I am driven by curiosity, confidence, and a vibrant personality. My vision extends beyond conventional limits, constantly asking ‘why not?’ in a world of possibilities.
With over 20 years of experience in technology sales leadership across Asia Pacific and Japan, I am recognized for driving innovative solutions and delivering exceptional value. My career has been marked by an action-oriented approach and a willingness to take risks, enabling me to thrive in diverse environments, from emerging markets to established industries. I am known for enabling organic growth, revitalizing markets, and empowering teams, all while challenging the status quo with a blend of creativity and analytical insight.
I am deeply committed to empowering girls and advancing women in the workplace. Join me to create a more inclusive and equitable future for all.
Jingjin is a trailblazing entrepreneur dedicated to advancing women’s inclusion and social justice across Asia. As the Founder of ELEVATE with Uma Thana, she spearheads a dynamic group of companies committed to redefining societal, organizational, and individual norms to rebalance power and drive meaningful change for women at every stage of their professional journey.
Jingjin’s career is marked by her leadership in global product management, successful portfolio turnarounds in multinational corporations, and the establishment of thriving organizations in Germany, China, and Singapore. Prior to founding ELEVATE, she was the founder and CEO of ZaZaZu, a pioneering corporate education platform aimed at empowering one million professional women to master challenges both at work and at home.
She also co-founded ASBO Drives Technology GmbH, which revolutionized agricultural practices in rural China by increasing crop yields and reducing vehicle downtime through advanced gearbox technology. This venture was successfully acquired by China Machinery Engineering Corporation (CMEC) in 2019.
In the male-dominated automotive industry, Jingjin made history as the only Asian, the only woman, and the only senior director under 35 to serve as Global Marketing Director at WABCO. There, she oversaw portfolios worth up to $800 million, achieved remarkable revenue growth of over $200 million, and generated $5 million in sales for ASBO Drives.
Driven by her profound passion for transforming the professional landscape for women, Jingjin continuously pushes boundaries and challenges societal norms to create an inclusive environment where women can thrive and embody their best selves.
Featured Founding Members
Global executive who has delivered best-in-class results in some of the most challenging environments for the biggest, most valuable brands in the world including Google, The Coca-Cola Company, Uber and most recently, Netflix.
Vice President, Southeast Asia and South Asia Frontier, Google Asia Pacific, Sapna is driven by a passion to build an equitable and responsible digital economy in Southeast Asia and South Asia.
A seasoned corporate banking executive based in Singapore with a proven track record of leading regional and global teams in product management to drive innovation and business growth. With deep expertise in developing market-leading digital solutions for corporate and institutional clients, Sunday is a recognized thought leader, delivering strategic vision and insights at industry conferences and high-level engagements. A committed champion of diversity and inclusion, Sunday Domingo actively cultivates high-performing teams that drive sustainable success in a rapidly evolving financial landscape.
With over 20 years of experience as an Ophthalmologist and Retinal Specialist, Claudine is a globally recognized expert in cataract surgery, vitreoretinal surgery, myopia prevention, and comprehensive eye wellness for both adults and children. Having practiced in the US, UK, and Canada, Claudine brings a wealth of international expertise to the field.
A global marketing leader with 25 years of experience driving brand growth across the US, EMEA, LATAM, and APAC. At Meta, she advises CMOs and business leaders on leveraging digital and emerging commerce solutions. Previously, she led multi-million-dollar brands at Intuit, LeapFrog, J&J, and Pfizer, launching iconic products like QuickBooks, Listerine, and Advil. A passionate advocate for diversity, she was recognized in Ad Age Global Leading Women 2023 and serves on multiple industry boards. Originally from NYC, she now lives in Singapore with her husband and daughter.
A seasoned financial leader with nearly 30 years of experience in banking and wealth management, currently serving as Head of the Private Bank for Barclays Singapore. With deep expertise in advising UHNW families and Family Offices, she specializes in investment strategy, portfolio management, structured financing, and family governance. A strong advocate for sustainability and impact investing, she partners with clients to integrate sustainable solutions into their wealth strategies. Prior to Barclays, she led the UHNW Singapore business at UBS. Evonne holds a Master’s in Advanced Finance from the University of Bern and a Master’s in Wealth Management from the University of Rochester.